Are you a buy here pay here (BHPH) auto dealer hoping to upgrade your lot and boost sales? You don’t need to look any further because cars buy here pay here is going to give you some advice on how to professionally merchandise your BHPH lot!
Let’s start by talking about curb appeal. A potential customer’s decision to even enter your lot can depend on how it appears from the street. As a result, make sure your dealership’s outside is spotless, well-lit, and friendly. Don’t forget about the vehicles parked in front as well! It doesn’t take much TLC (tender loving care) to make them look their best.
The design of your lot will be discussed next. Customers should be able to easily browse your whole inventory and find the car they’re looking for. Assemble comparable vehicles in groups, and make sure that there is space for consumers to pass through. Additionally, don’t be afraid to be imaginative in how you present your cars; a little bit of ingenuity may go a long way.
Let’s now discuss the cost. In addition to making sure your prices are fair, make sure they are prominently displayed on each vehicle. Customers won’t have to ask one of your staff members, saving them time. Customers may feel pressured to buy if you point out any special offers or financing possibilities.
The experience of the customer is a final consideration. It can make a huge impact if your staff members are willing to answer any inquiries and be informed about the vehicles that are available on the lot. A little lighthearted banter can also help you establish a rapport with clients; you never know, they might even recommend your dealership to their friends and relatives.
You’ll be able to boost your sales and woo satisfied consumers right away with a little bit of imagination, tender loving care, and cheerful banter.